Business Letters: The Business Builder!

Last year fifteen billion letters were handled by the post officeone hundred and fifty for every person. Just as a thousand years ago practically all trade was cash, and now only seven per cent involves currency, so nine-tenths of the business is done today by letter while even a few decades ago it was by personal word. You can get your prospect, turn him into a customer, sell him goods, settle complaints, investigate credit standing, collect your money_–ALL BY LETTER. And often better than by word of mouth. For, when talking, you speak to only one or two; by letter you can talk to a hundred thousand in a sincere, personal way. So the letter is the MOST IMPORTANT TOOL in modern businessgood letter writing is the business man’s FIRST REQUIREMENT.

There is a firm in Chicago, with a most interesting bit of inside history. It is not a large firm. Ten years ago it consisted of one man. Today there are some three hundred employees, but it is still a one-man business. It has never employed a salesman on the road; the head of the firm has never been out to call on any of his customers.

But here is a singular thing: you may drop in to see a business man in Syracuse or San Francisco, in Jacksonville or Walla Walla, and should you casually mention this man’s name, the chances are the other will reply: Oh, yes. I know him very well. That is, I’ve had several letters from him and I feel as though I know him.”

Sitting alone in his little office, this man was one of the first to foresee, ten years ago, the real possibilities of the letter. He saw that if he could write a man a thousand miles away the right kind of a letter he could do business with him as well as he could with the man in the next block.

So he began talking by mail to men whom he thought might buy his goodstalking to them in sane, human, you-and-me English. Through those letters he sold goods. Nor did he stop there. In the same human way he collected the money for them. He adjusted any complaints that arose. He did everything that any business man could do with customers. In five years he was talking not to a thousand men but to a million. And today, though not fifty men in the million have ever met him, this man’s personality has swept like a tidal wave across the country and left its impression in office, store and factorythrough lettersletters alone.

This instance is not cited because it marks the employment of a new medium, but because it shows how the letter has become a universal implement of trade; how a commonplace tool has been developed into a living business-builder.

The letter is today the greatest potential creator and transactor of business in the world. But wide as its use is, it still lies idle, an undeveloped possibility, in many a business house where it might be playing a powerful part.

The letter is a universal implement of businessthat is what gives it such great possibilities. It is the servant of every business, regardless of its size or of its character. It matters not what department may command its usewherever there is a business in which men must communicate with each other, the letter is found to be the first and most efficient medium.

Analyze for a moment the departments of your own business. See how many points there are at which you could use right letters to good advantage. See if you have not been overlooking some opportunities that the letter, at a small cost, will help develop.

Do you sell goods? The letter is the greatest salesman known to modern business. It will carry the story you have to tell wherever the mail goes. It will create business and bring back orders a thousand miles to the very hand it left. If you are a retailer, the letter will enable you to talk your goods, your store, your service, to every family in your town, or it will go further and build a counter across the continent for you.

If you are a manufacturer or wholesaler selling to the trade, the letter will find prospects and win customers for you in remote towns that salesmen cannot profitably reach.

But the letter is not only a direct salesman, it is a supporter of every personal sales force. Judiciously centered upon a given territory, letters pave the way for the salesman’s coming; they serve as his introduction. After his call, they keep reminding the prospect or customer of the house and its goods.

Or, trained by the sales manager upon his men, letters keep them in touch with the house and key up their loyalty. With regular and special letters, the sales manager is able to extend his own enthusiasm to the farthest limits of his territory.

So in every phase of selling, the letter makes it possible for you to keep your finger constantly upon the pulse of trade.

If you are a wholesaler or manufacturer, letters enable you to keep your dealers in line. If you are a retailer, they offer you a medium through which to keep your customers in the proper mental attitude toward your store, the subtle factor upon which retail credit so largely depends. If you sell on instalments, letters automatically follow up the accounts and maintain the inward flow of payments at a fraction of what any other system of collecting entails.

Do you have occasion to investigate the credit of your customers? The letter will quietly and quickly secure the information. Knowing the possible sources of the data you desire you can send forth half a dozen letters and a few days later have upon your desk a comprehensive report upon the worth and reliability of almost any concern or individual asking credit favors. And the letter will get this information where a representative would often fail because it comes full-fledged in the frankness and dignity of your house.

Does your business involve in any way the collecting of money? Letters today bring in ten dollars for every one that collectors receive on their monotonous round of homes and cashiers’ cages. Without the collection letter the whole credit system would be toppling about our ears.

Consider how business letters can aid your business and start planning a strategic letter writing campaign to boost your businesses image, stature and profits today.

Exactly How To Lose Money On Your Next Internet Based Home Business

If you believe everything you read making money with an Internet home based business is the easiest thing in the world to do. This is almost laughable, yet through the power of strong copywriting sales pages can be created to make you believe anything. In reality many businesses are started online that never make a profit.

Let’s take a look at how to lose money on your next Internet home based business that hopefully you will avoid.

Do not master one form of promoting online before moving on to another one.

This is a common mistake that many people make. Here’s an example of what I mean by that.

A person starts an Internet based home business and quickly realizes they need visitors to their website to make money. They see that the quickest way to do this is to create a pay per click advertising campaign.

They go to Google Adwords and throw together a campaign and fund it with a couple hundred dollars. They do this quickly because they want to get started making money right away.

The problem here is they do not know how to create a campaign that will work to promote their business on Google. Therefore in a couple days they’ve lost their initial investment so they decide to try article marketing.

Since they are not very good at writing articles they higher an article writer to do it for them. The writer provides the articles for them and they go over to a handful of article directories and submit them.

When checking out their visitor statistics they see that they’ve gotten very little action from these articles. Now they’re beginning to get frustrated!

They hear traffic exchanges are a quick way to get traffic right away. They join a handful of traffic exchanges and begin to drive traffic to their website by buying credits for $100 total.

They notice that they are receiving traffic yet none of it is converting into sales. Rather than learn how to do traffic exchanges they decide to place free classified ads because they are now just about broke.

So they spend the next four days placing free classified ads which draws them no meaningful traffic and again makes them no money. They have now lost money and time trying to promote their Internet home business and decide that this is too hard to do so they quit.

This scenario is exactly how you can lose money on your next Internet home based business. You will be out of business if you do not focus on one form of Internet marketing and learn it inside out.

Where To Find The Best Home Internet Based Business Opportunity

Often times when a person wants to make more money they come on line and look around.Many of these people do not have much money to invest into a home Internet based business opportunity.

What we will do in this article is talk about the best opportunity to get started that will not cost you any money.

One of the most popular ways today for people to start an Internet home based business is to become an affiliate marketer. This is very cheap to do and can actually be started for free.

You can Google search the words “affiliate marketing business” and begin check out some of the results come out. The reason you can start an affiliate marketing business for free is affiliate merchants will pay you to sell their products and provide you with everything you need to do it.

This includes products to sell, your own website to sell them on, marketing materials to help you sell it with, and a compensation plan that pays you a commission on every sale you make. Think of yourself as an independent business owner contracting your services out to the affiliate merchant.

This works well for many people because they do not have the skills to have their own home Internet based business to do the things affiliate marketing merchants can do for you. For example building a website is a struggle for many people on the Internet.

In coming up with a product to sell can be hard to do if you do not have one of your own. Plus even if you were to get this going creating a payment processing method can be hard as well.

Therefore many people turn to affiliate marketing as a way to establish their own online business. It only takes a couple of minutes to join an affiliate program and you are then ready to begin learning how to market your affiliate website.

The top affiliate merchants today provide training on how to do this as well. This is easy to do and you will find training available to you in the form of affiliate blogs, discussion forums, audio and video training, reports, e-books, articles, and much more.

It is interesting that there are literally thousands of people making money around the world with their own home Internet based business opportunity with affiliate marketing. If you are looking for a cheap way to get started It certainly is worth investigating.

How To Become A Successful Businessman

It is a question of conditionality. No one word answer can make a complete solution and it varies depends on each one. Any how, the simple short cut to become a successful business man is to adopt a winning business strategy. But, a good business strategy cannot become a winning formula, if the entrepreneur does not posses the basic business skills. Hence, evaluate yourself critically, before you leap into the business.

Business is an entrepreneurship, run by you. To run the business, you must have the attitude to win. Life is not a bed of roses, but, business is worse, it is full of thorns. The setbacks in the business are most unexpected. Hence, you must be mentally prepared to overcome the hassles that come in the journey. The lives of the famous business people show that these hardships were actually the motivating factor behind their success. Hence, the motto of successful business men must be ‘failure is a stepping stone of success’.

Apart from the infrastructure, business is built up on the interpersonal relationships. You must be a good communicator, who can gain confidence of others. The communicational intelligence is the basis of the interpersonal relations and the building up of a good rapport between you and your employees, is essential to lay a strong business foundation. Also, be conscious while the selection of the employees since they are the back bone of the business. The success to attain the assurance of the employees is an indication of your success in the future.

More than all these factors, discipline is the most important quality that a business man has to posses. Discipline implies both self discipline and financial discipline. The past stories prove that the lack of the discipline is the triggering factor behind the failure of most of the establishments. Financial discipline is inevitable since business is the rolling of the money. The finance strategy is based on the mode of the business.

To start up the business, the basic idea must be attractive. In the world of globalization, the competition is high and a substantial idea can only withstand. As the freshness of the idea increases, the chance to succeed also increases. Any how, the idea must be practically viable. “Well begun is half done”. You can seek the help of some consultancies to help you to plan well before you launch. In addition to a catchy idea, potential marketing strategies are also essential to succeed in the business. You must essentially know what the target customers require and also be thorough with the latest developments and trends in the field since customers are always seeking the latest.

Level of service and quality of your work will be the main deciding factors for your success in the business. The customers expect pleasing behavior from you and if you could succeed to satisfy them. But, it does not mean that you have to show unrestricted lenience. Efficient staff can assist you to grab the confidence of the customers. However, your direct supervision is inevitable to coordinate it. Keep in mind to look over every unit of the department since the perfect functioning of all the departments is equally important to mold your business.

To add on, the spirit to excel is the necessary prerequisite to become a successful business man. Wise people used to compare an upcoming business man to a spider. As you know, spider does not give up its job to make the net, till it succeeds. Like that the business man also has to work till he succeeds. Remember, no business empire was built in a day; you have to wait for a little time to establish. The perseverance to win will help you to become a successful businessman one day.

Saying says that ‘Dream for the sky, then, at least a handful will be yours’. But, to become a successful businessman, your attitude must be to ‘dream the sky and ensure that you are at sky’. Try and try, till you succeed.